Guobuli, A Well-known Cup-packed Bird's Nest Porridge Brand, Receives A Series of Market Position Statements From Shangpu Consulting Group

Source: Shangpu Consulting Group Date: June 25, 2025

Introduction: Cup-packed bird's nest porridge refers to ready-to-eat products (including convenience foods) contained in cup-shaped containers. It takes one or more kinds of grains such as pre-processed or unprocessed cereals, beans, and tubers as the main raw materials, added with edible bird's nest and optionally other ingredients, which are made through main processes such as pre-processing of ingredients, filling, sealing, and sterilization. The dosage of edible bird's nest in the product is not less than 50mg/100g. With the development of the house swiftlet industry, the output of bird's nest has continued to grow, the cost of manual picking and processing has decreased, factory-scale production has been realized, and ready-to-eat bird's nest products have been continuously innovated. The consumption of cup-packed bird's nest porridge products has become an acceptable and affordable option for more and more people.

In April 2025, Shangpu Consulting Group Co., Ltd. (hereinafter referred to as "Shangpu Consulting Group") conducted an in-depth survey on the cup-packed bird's nest porridge market. After cross-verification through expert research, enterprise research and terminal sales channel investigation, the group awarded Anhui Guobuli Biotechnology Co., Ltd. market position certificates, recognizing it as "having sold 20 million cups of cup-packed bird's nest porridge since its launch" and "leading in national sales of cup-packed bird's nest porridge".

Guobuli Bird's Nest Porridge is a health-preserving porridge made from precious bird's nest, combined with rock sugar, coconut milk or grains. It integrates the delicate colloid of bird's nest with the warm taste of the porridge base, meeting the daily needs of various groups for high-end food. Guobuli Bird's Nest Porridge can be eaten immediately after opening the lid, and can also be heated in the microwave in winter, which is convenient and fast. In terms of product ingredients, it includes drinking water, freshly squeezed coconut milk, bird's nest, oat rice, glutinous rice, white quinoa, highland barley, rock sugar and Snow Fungus. In terms of taste, it is smooth and delicate, with a crystal clear, soft and glutinous colloidal consistency, silky smooth in the mouth, and has a light natural fragrance. In terms of packaging, it adopts a PP material cup, which is healthy, environmentally friendly, convenient and beautiful, and can be heated in the microwave. In terms of production technology, it adopts modern technology with slow simmering over low heat. Guobuli has always been committed to the research and development in the field of big health food, taking it as its mission to provide high-quality bird's nest porridge products.

Anhui Guobuli Biotechnology Co., Ltd. (hereinafter referred to as "Guobuli") was established in 2006. The establishment of the company stems from the pursuit of a healthy life and the love for traditional nourishing culture. It has insight into the potential of the big health food market and started its entrepreneurial journey with the original aspiration of "Healthy Nourishing Life". Guobuli follows the tradition of Chinese food nourishment culture and preserves the original nutrition and taste of food.

In this survey, Shangpu Consulting Group conducted a comprehensive investigation from the dimensions of China's cup-packed bird's nest porridge industry, public perception, and terminal sales channels. By integrating market research, information from interviews with relevant industry experts, sorting out the sales situation of leading brands in China's cup-packed bird's nest porridge market, and public data from official units and authoritative institutions such as the government and the industry, through statistics, analysis and verification, it was concluded that Guobuli holds the market positions of "having sold 20 million cups of cup-packed bird's nest porridge since its launch" and "leading in national sales of cup-packed bird's nest porridge".